SPATIOR Strategy Consulting - Image Consulting - Marketing Consulting Branding

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News Center | Expert Views “Fresh marketing and brand strategies require big ideas, often the complex business offerings reduced to very simple stories. That's what we do in the south. Tell stories,"
shares Sandy Traub, CEO.

Q3 2007
IN GEORGIA ... Featuring fresh Savannah photos and expanded Search Engine keywords, a stimulatingly visual Web tool for Azalea Inn and Gardens launched in late October. Sophisticated property renovations and the re-branding of The Presidents' Quarters are turning heads. Fodor's Guide named the small trophy hotel property in historic Savannah Georgia on its short list of "Savannah and Charleston Best B&Bs and Inns." With fresh taglines -- "Why stopover when you can see Savannah" (sm) and invitation to "Seize the Moment" (sm) -- media streaming video and streetside flags keep the affordable Savannah budget boutique hotel of Inn at Mulberry Grove in the forefront of interstate travelers along I-95 in Port Wentworth, Georgia, just south of the South Carolina border. IN SOUTH CAROLINA ... Creating a buzz in the Orangeburg SC community is the vibrant, nature-based new brand strategy directed by SPATIOR Storyline Marketing for Southern Lodge. Street signs, Web photos, community networking and press releases are the first evidence of British hotelier Sam Patel's commitment to spur tourism along the South Carolina Heritage Corridor with a tag line of "Quiet country back roads" (sm) of small town America. Feedback from the community is "Yes, I've seen it. It's excellent, really excellent!"

"My clients achieve above average business results on a 5-digit marketing and public relations budgets. By partnering with passionate, top professional associates in creative graphic design, network-quality video producers, award-winning photographers, top notch Web programmers, cost-effective printers, up-to-date SEO professionals, national and regional media, and community-based movers and shakers, each client benefits. The results are revitalized brands, fresh creative storyline and excellent business results," shares creative marketing developer and strategist, Sandy Traub.

Q2 2007 Less [-]

If we pointed to central themes for this strategic brand-positioning firm’s work during spring 2007, it would be “growing market share and accelerating client momentum.” “The pre-requisites, of course, are messages and offerings that connect, committed focus, dedicated resources, and tireless creativity,” reports brand position and marketing strategist Sandy Traub.

Spring in the south is the perfect timing for high impact, up-to-date visuals. A steady pace of SPATIOR-produced photo shoots brought in excellent collateral images to bump up the new brand positioning for Southern Lodge in Orangeburg SC, the added family focus for Inn at Mulberry Grove in Port Wentworth GA, restful night images at Azalea Inn & Gardens in Savannah GA, and noble lodging at The Presidents’ Quarters in Savannah GA’s historic district.

SPATIOR’s new tagline for The Presidents’ Quarters -- Luxury with a legacy … a tradition of hospitality, a legacy of style -- sets a timeless theme for exclusive B&B lodging at the upper-crust Savannah mansions on Oglethorpe Square. New photography from nationally renowned photographer Adam Kuehl turns heads for double-take glimpses of the sleepy-quiet mansions nestled on Oglethorpe Square next to Owens-Thomas House. The early photos offer a clue to the high profile, touchstone lodging that will emerge by the end of Year 2007.

SPATIOR is guiding the development of a new digital communications portal for Chatham-Savannah Metropolitan Planning Commission, and enhancing the Internet-based tools for MPC Water Resource professionals, whose timely communication assets became even more critical during southeast Georgia’s 2007’s spring and summer droughts.

“SPATIOR’s work is parlayed with an extraordinary professional network of creative partners. Together, with very-active client involvement, we are accomplishing a great deal on 4-and-5-digit marketing budgets,” shares Ms. Traub.

Q1 2007 Less [-]

At SPATIOR, we're competitive and we work to make our clients excel and stand out! Our clients realize business results from imaginative, forward-thinking, creativity and innovation. And, we speak up with caring objectivity to point out weak spots in management issues. Tapping exciting iPod technologies, Sandy Traub at SPATIOR has co-produced the Savannah Music Festival's "2007 Savannah Music - Night and Day" daily podcasts with iTourSavannah.com. "An event about sound needs audio promotion," shares Ms. Traub. "Hotels, web and city visitors can listen or download the podcasts not only from SavannahMusicFestival,org, but also from SavannahNow.com, the Savannah Convention
and Tourist Bureau and iTunes Phil Sellers does a fabolous job with the podcasts!

Q4 2006 Less [-]

SPATIOR’s final quarter of 2006 encompassed the sport of cultural exploration, pacesetting targeted outreach, and making excellent networking connections. 109 WEST, a luxury self-catering vacation mansion in historic Savannah, Georgia, retained SPATIOR for strategic marketing communications and PR. Through SPATIOR matchmaking, 109 WEST will host by-invitation corporate sponsored Savannah Music Festival parties – mid-March through April 1, 2007. Accelerating the PR pace for the Savannah Music Festival during the organization’s PR candidate search, Sandy boosted results from mail out PR collateral and online press tools with creativity, new targeted media outreach tools, and a networking focus to “tell it forward” through Georgia and Savannah tourism/hospitality stakeholders. During a few weeks of storyline idea writing to regional and national media, over a dozen national magazine + Internet features (including Southern Living, Travel + Leisure Golf, Food & Wine, AAA, AARP, All You, The South, and Delta Sky magazine) highlight and recommend the multi-cultural springtime Savannah Music Festival.

In business for 14 years, the steadily successful Southern Lodge in Orangeburg SC retained SPATIOR for marketing and Internet consulting. For this new Internet entrant, the first successful hurdle for SPATIOR to was to acquire the hijacked domain from an international holder. During the on-site South Carolina consulting trip, Sandy discovered one of the world’s oldest Cyprus forests at the Audubon’s Francis Beidler Forest, not far from the family-owned and managed I-95 Peach Tree Inn hotel in St. George, Dorchester County, South Carolina – Swamp Fox country of Revolutionary War fame. In 2006, the stirring novel of “Savannah Grey” has been the passion of writer and tour historian, Jim Jordan. SPATIOR’s PR work early in 2007 will bring new focus to the exciting new Savannah-based historical novel.

Q3 2006 Less [-]

SPATIOR.com launches, FINALLY! Reflectively, Ms. Traub speaks of objectivity. “It’s easier to be objective about a client’s business. It’s tough beating my own drum, but it’s time … even if the SPATIOR drum beat is a soft beat on a small drum. My clients are more important, so this little site will have to do for now.” Recalling one client’s comment -- “Sandy is too modest to say it herself so I’ll say it for her. She’s responsible for at least 70% of the turnaround of [our] business” – the SPATIOR.com ever-so-modest Web site offers selective insights into the forward-thinking firm’s versatility and the important client successes. “Creative brand positioning, daring strategic marketing and tapping the power of the Internet afford exhilarating opportunities for my vivid imagination!” shares Ms. Traub, whose marketing and technical passions were percolated while at IBM.

An author has retained SPATIOR to launch a yet-to-be-announced pre-Civil War Savannah novel, and new owners of River Street Villas (formerly Sea Cabins) on Lower Factors Walk have selected SPATIOR to develop a marketing strategy and Internet presence the vocation rentals overlooking the Savannah River. The newly built Inn at Mulberry Grove, an indulgent, “beyond budget to affordable luxury” “new luxury” boutique motel inn -- concepted by the English-born new generation hotelier, Andy Morar – has called on SPATIOR for market positioning and to strengthen the hotel’s Internet outreach.

Q2 2006 Less [-]

Azalea Inn & Gardens recommended in American Airlines | American Eagle "American Way." In one of America's most beautiful top destination cities, swoon-worthy Green Palm Inn – a cozy classic Gingerbread Victorian bed and breakfast inn in Savannah - inspires feature story of century-old sub-tropical palms, "Savannah Town's Palm Chorus Lines."

Tapping into culinary vacation trends, Azalea Inn & Gardens launches SPATIOR mid-week concept of
Culinary Tuesdays in Old Savannah -- Amazingly, If It's Tuesday, It Must Be Savannah.

Q1 2006 Less [-]

The Savannah Music Festival renews a call on SPATIOR for business community public relations. The Chatham-Savannah Metropolitan Planning Commission contracts with SPATIOR to direct a Web Site strategy focusing on natural and Water Resources. The result is the multi-sensory www.MPCNaturalResources.org.

Jane and Rob Sales of B and B Consulting select SPATIOR to direct strategic brand development, market positioning and Internet consulting for the new bed and breakfast consulting firm. The B&B mentors will focus on Georgia, South Carolina and North Carolina markets.

Turn-of-the-century heritage gardens at Azalea Inn & Gardens are featured on the prestigious Savannah Tour of Homes and Gardens (April 2006) -- Fun Blossoms in the Southern Breezy Getaway to Azalea Inn & Gardens of Lost Savannah.

2005 Less [-]

SPATIOR's strategy draws interest from Southern Living magazine to the Hamilton-Turner Inn. Of resounding interest was the luxury mansion’s daring open-door policy to guests of any age -- Hip & Historic Hamilton-Turner Inn Announces Family Fun Vacations in Savannah, Georgia. In the commissioned historical research by SPATIOR, history was uncovered at Azalea Inn & Gardens -- Azalea Inn's Historical Research Detects the Colonial Garden District in Historic Savannah, Georgia - the City Planted in a Forest Garden.

Thanks to SPATIOR, Lionheart Interior Design received an updated Web presence and fresh slogan – Creating Interiors that reflect your passions which replaced the talented decorator’s first introduction, “Think of me as your encyclopedia.”

2004 Less [-]

Don Zerwer of Foley Inn praises SPATIOR -- "It has been a couple of years now, but the compliments keep coming in for the creativity you produced for the Foley House Inn website design. The thing about great creativity is that it is timeless, never outdated, and lasting. That is what you did for the Foley."

SPATIOR’s pacesetting media relations success for The Ballastone Inn was anchored with trendsetting efficiency of a digital press kit. Guest relation incentives concepted and launched by SPATIOR include Ballastone Baron’s loyal program, and the Ballastone Wine Salon -- "Historic Savannah's Ballastone Inn Unveils An Up-Close-and-Personal Introduction to Boutique Vintners. In speaking to the extraordinary effectiveness of The Ballastone's Web site, Jennifer Salandi states of SPATIOR's Sandy Traub, "…great communication and appreciated her sense of style. Keen skills as it related to design and engineering and search ability. Not just style ability, but mechanical operation of the site, not found with most web designers."

SPATIOR's Web site for Classic Inns of the South attracts record number guest referrals as well as international press, including Reuter's news service with one feature story that reached 700+ markets.

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