Storyline Marketing Concepts: Marketing through Simple Storytelling

Business Communications must be WOW!

. . . strong, unique, memorable and useful
How many frames would it take to identify your business story if the challenge were, "I can name that business in 5 frames. . .  4 frames. . .  3 frames. . .  2 frames. . .  1 frame. . . "  

International giant firms often show the way to this level of success. Wouldn't you agree that the American Express My Life My Card ® is an amazing four frames or maybe two frames!? Wilson Thornley writes in his book, Short Story Writing , "the reader intensely participates through identification and such identification and participation are imperative." New media trends include National Public Radio's invitation to listen to the story.

Willingness to Change: Consistently Creative

The business success story of top pacesetting companies shares an obvious characteristic: a willingness to change.   Even in a job interview, one of the key requests, "Tell me about yourself," is an invitation for the applicant's concise business success story.  

SPATIOR's storyline implementations embrace smart use of digital technology, trendsetting artistic design, creative writing, and network partnerships with top-class professionals.

Sandy Traub is responsible for 70% of the turnaround of our business.
- Jane Sales, former co-owner of Hamilton-Turner Inn

Part Fun. . .  Part Serious!

Our enthusiasm for our job of storyline marketing concepts and for each client's success is contagious. Because we are a small organization, we can pivotally focus on select competitive client initiatives and desired outcomes. Our clients' business outcomes attest to the sound direction of well-planned innovation and creative communications. Brand credibility and business outcomes best tell our success stories!

Let us prove to the world, wrote William Bernbach in his 1949 manifesto for the creative revolution,
that good taste, good art, good writing can be good selling.

In the story, "The Carver and The Polar Bear" the carver is asked, "How do you manage to put such beauty and life and Spirit into that cold stone?" The carver thought for a moment, looked up at the tourist and said, "I don't put the Spirit of the bear into the stone. It's already in the stone. I just chip away everything that doesn't look like a bear." Our market discovery chips away to discover your best stories. We then tell them competitively, with passion.

SPATIOR Storylines

Travel & Leisure
Azalea Inn & Gardens	"Where Fun Blooms!"
B and B Consulting	"Living the Bed and Breakfast Dream. Loving the American South."
The Ballastone Inn	"Table for Two Intimacy & Privacy" and "Escape to Ballastone" "Ballastone Wine Salon" and "Ballastone Barons" (loyalty program)
Classic Inns of the South	"Classy Southern Holidays to Fashionable Southern Holidays and Even Sweeter dreams." Premier Collection of Southern Town and County Inns, Private Islands, and Mountain Retreats
Foley House Inn	"Take Time for New Memories. Make Time."
Governor's House Inn	Aristrocratic Pleasures. **New Web site not yet public
Green Palm Inn	"Swoon-worthy, Cozy, Classic Gingerbread Classic"
Hamilton-Turner Inn	"Historically the Talk of the Town" and "Hip & Historic" and "Dessert Begins With Breakfast"
Historic Inns of Savannah	"Artful Hospitality. Intimate Leisure. Indulge."
109 West	“Get a Little Bit Closer … [to Historic Savannah]”
Planters Inn - Savannah	"Debonair, Classic Savannah." **Brochure
Southern Lodge	“Stop and Smell the Roses”
The Presidents’ Quarters	“Luxury with a legacy.  A tradition of hospitality, a legacy of style.”
Professional Services
Lionheart Interior Design	"Creating interiors that reflect your passion"
MPC – Natural Resources	“Interacting: Nature, Places, Lives and Water”
Non-Profit
Girls Scouts USA	"It all began in Girl Scouts"

Projects directed by Sandy Traub pre-Spatior